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Betsy Johnson Showroom

CONCEPT
FOR THIS PROJECT WE WERE TO CHOOSE AND RESEARCH A FASHION DESIGNER OF OUR CHOICE. I CHOSE BETSEY JOHNSON AND NOTICED THAT A LOT OF HER DRESS DESIGNS ARE TIGHT AROUND THE WASTE AND POOF OUT, CRAZILY AND DRAMATICALLY AT THE BOTTOM GIVING HER DESIGNS A VERY FUN, CURVY AND COLORFUL LOOK. GETTING TO KNOW BETSEY THROUGH RESEARCH, I NOTICED THAT HER PERSONALITY IS CRAZY AND FUN JUST LIKE HER DESIGNS. MY GOAL WAS TO DESIGN A SPACE THAT REFLECTED BOTH HER PERSONALITY AND THE DRESSES.THE STAIRS AND ELEVATOR IN THE MIDDLE ON THE SPACE, FORM THIS CORE AREA, SIMULAR TO THE TOP OF THE DRESS. THE REST OF THE SPACE IS VERY CURVY AND PLAYFUL. THERE IS ALSO A THREE-STORY WALL, WITH STRIPED BRIGHT COLORS GIVING THE SPACE A PLAYFUL CONNECTION BETWEEN THE THREE FLOORS.
SECOND FLOOR
GROUND FLOOR
BASEMENT FLOOR
LONGITUDINAL SECTION
CROSS SECTION SHOWING THREE STORY CURVED WALL
Betsy Johnson Showroom
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Betsy Johnson Showroom

FOR THIS PROJECT WE WERE TO CHOOSE AND RESEARCH A FASHION DESIGNER OF OUR CHOICE. I CHOSE BETSEY JOHNSON AND NOTICED THAT A LOT OF HER DRESS DESI Read More

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